In good spirits
Paul Suff hears how Bacardi is aiming to enhance the environment by putting back as much as it takes
Bacardi was founded in Cuba in 1862 by Facundo Bacardí Massó to help meet the colonial Spanish government’s need to reduce surplus molasses on the Caribbean island. Fast forward 154 years and the spirits company is still rising to external challenges, with social and environmental impacts driving decision-making as it aims to be a better and more sustainable business in the long term.
‘Good Spirited: building a sustainable future’ is the title of Bacardi’s sustainability strategy, which is focused on responsible sourcing, operational efficiencies and global packaging. ‘Our vision for sustainability is to have a balanced impact on the environment in which we operate, putting back as much as we take away,’ says Rodolfo Nervi, global quality, environment, health and safety director.
The strategy was announced in 2014 and requires the brands, which also include Bombay Sapphire gin, Dewar’s blended Scotch whisky and Martini vermouth and Italian sparkling wines, to reevaluate and augment their systems to achieve the overall objective of having a net-zero impact.
Making business sense
In terms of operational efficiencies, Bacardi has set company-wide goals to reduce water use and greenhouse-gas emissions by 55% and 50% respectively by 2017 against 2006 levels. The firm is also aiming by next year to ...