Quickfire quiz: Tony Juniper CBE

WWF’s executive director for advocacy and campaigns talks exclusively to TRANSFORM about protecting biodiversity and environmental awareness in society



Tony Juniper is a writer and campaigner with more than 30 years experience working on the front line towards implementing a sustainable society at local, national and international levels.

He has received a vast array of honours and awards throughout his career, including the Commander of the Order of the British Empire (CBE) last year, and now works as executive director for advocacy and campaigns at the WWF.

I travel to a natural capital investment conference organised by Ecosystems Knowledge Network to hear Juniper give a talk on biodiversity and the role businesses can play in preserving the natural world.

After highlighting the “remarkable” progress he has witnessed over the decades, with more and more companies understanding the value of nature, he still bemoans a lack of awareness among wider society.

I catch up with Juniper after his talk to find out why he thinks that is.


How ...

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