McDonald’s to ditch hard plastic toys

McDonald’s UK and Ireland will no longer include toys made from non-recycled or non-renewable forms of hard plastic in its Happy Meals from 2021.

The move will eliminate more than 3,000 metric tonnes of non-sustainable plastic, with McDonald’s instead offering soft toys and paper-based gifts or books.

UK & Ireland chief marketing officer Gareth Helm said: “We want to use our reach and influence to bring customers with us on the journey towards more sustainable living.”

 

Picture Credit | Shutterstock
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