Growing consumer demand for green labels
Food shoppers are increasingly looking for environmental logos on products and more than half say they trust green claims, reveals packaging firm Tetra Pak
Almost two-thirds of the 7,000 consumers polled by Tetra Pak say they regularly look for environmental information on drinks packaging, while 37% specifically look for logos confirming a product’s green credentials.
The Forest Stewardship Council’s (FSC) logo was the most recognised, with 20% of respondents identifying it and associating it with sustainable forestry.
The findings also confirm that consumers are increasingly confident of ...