Promoting sustainable behaviour
Adam Corner / Do Sustainability / ebook £30 / ISBN 978-1-9092-9325-0
This 62-page ebook is a concise and thoughtful explanation as to how sustainable behaviour can be achieved in households and organisations. It gives the reader an understanding as to why sustainability is, on the whole, not adopted as a personal or organisational core value.
Particularly insightful is chapter five, which looks at how we can change behaviour without using scare tactics. It argues that using images of nature being harmed is not an effective way of promoting sustainability, and that positive actions relating to everyday activities can be far more successful.
Throughout the book, the various theories cited are explained using real-life examples, or through website links to more information. This brings the book to life. You can download the ebook to various devices or read it directly through the publisher’s website.
I do, however, have two small gripes. The first is that I couldn’t download the book to my Kindle from the website although I am assured you can from Amazon. The second is that, although the book is insightful, the cost may be prohibitive for some.
If you would like a thought-provoking two-hour read on promoting sustainable behaviour, I would recommend this.
Andrew Fletcher, AIEMA, commercial director at ESP.
IEMA members can claim a 15% discount on Do Sustainability titles by quoting code: IEMA15
