Colgate unveils recyclable toothpaste tube

Colgate-Palmolive has become the first toothpaste brand to launch a recyclable tube, and has said it will share the innovative product design with competitors.

The Smile for Good toothpaste is made from high-density polyethylene and will be sold in whitening and protection varieties.

“We want all toothpaste tubes – and eventually all kinds of tubes – to meet the same third-party recycling standards we’ve achieved,” said Colgate-Palmolive CEO Noel Wallace.

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