Businesses report benefits of responsible sourcing

Firms with strong supply chain policies for forest products are enjoying tangible benefits, including improved brand reputation and employee engagement, a study by WWF found.

The campaign group surveyed more than 50 retailers from 20 countries, and conducted in-depth interviews with several leading firms as part of its work to understand the business case for responsible forest management and trade. 

More than 200 companies have made public commitments to eliminate deforestation from their supply chains, 80 of which are in the retail sector, WWF noted in its report. Although this was an encouraging development, it said progress had been too slow and the focus of commitments too narrow. It also found that most ...

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